Apple Music DJ Mix Image: AppleĪpple has already been on a tear adding mixes over the last year or so, including some from Charlotte de Witte, Tiësto, Carl Cox, and others. There’s a dedicated genre page for DJ mixes within the Apple Music app, and the company says engagement has tripled in the last twelve months, with over 300 million streams of DJ mixes so far.

This is apparently detailed enough, relying on matching across Apple Music’s database of 75 million songs or so, to enable recurring revenue streams for the clubs that host sets and the DJs that make them. So yes, the same fingerprint ID tech that tells you the name of a song playing in the mall can apparently figure out which festival it’s from, which DJ’s mix it is, and pick out different sounds as they blend together. It also allows subscribers to see the names of individual tracks, skip songs within the mix, listen with lossless audio on “most mixes,” and save them to their library for viewing offline. Now Apple says that by building upon the Shazam tech acquired in 2018 and partnering with various labels, Apple Music has the tools to identify and compensate individual creators, event promoters, labels, etc. Apple Music initially introduced DJ mixes and mash-ups in 2016 through a partnership with Dubset Media Holdings to identify and pay for licensed music within mixes.

Last year Apple showed how it could embed Shazam’s music identification features even more deeply within iOS 14, and now it’s taking things another step forward within Apple Music.

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